When it comes to delivering news and information, email marketing remains one of the most popular methods of communication for associations and businesses. Email services like MailChimp have made delivering information super easy with simple drag-and-drop functionality and automation. Now, the most popular email marketing service has teamed up with the most popular social networks— Facebook and Instagram.

You can setup and launch Facebook and Instagram ads directly through MailChimp. Either target your existing database or attract new users to grow your database. Pretty fantastic, right?

Here’s what you should know:

Create Your Ads in MailChimp

Juggling multiple accounts and applications to deliver your message can be frustrating. So, when a service like MailChimp integrates with a social media advertising platform, it means your life just got easier. If you’re an existing MailChimp user, setting up ads will seem familiar using their simply drag-and-drop functionality. If you’re new to the email marketing service, don’t worry. Setting up both email and ad campaigns are both easy and user-friendly, just ask Laura.

More Contact with Your Audience

One email or social media post isn’t going to get the response you had hoped for. To keep your members informed and attract new business, you can now create touch points through multiple channels. With MailChimp’s Facebook and Instagram ad integration, you can target your database and build upon your established relationship.

Expand Your Reach

Not only can you target your existing database, but you can also setup Facebook and Instagram ads to target new users. With 1.79 billion active users, you can extend your reach to people similar to your best customers or target users at specific locations, demographics and interests.

Track Your Results

If you’re new to using Facebook and Instagram ads, you’ll want to be sure your marketing dollars aren’t going to waste. MailChimp allows you to track your results and refine your ads the same way you would to an email campaign.

Plus, you don’t need to worry about setting up payment through Facebook and Instagram directly, as your MailChimp account has all you need to get started.

So what are you waiting for?


Back to Sociation Blog