Running an association is a rewarding but demanding job. You’re juggling member communication, event planning, content creation, and a million other things. If you’re using WordPress for your website, you’ve already made a smart choice for flexibility and control. But what about managing your memberships?
If you’re still relying on spreadsheets, manual emails, or a clunky plugin, it’s time to explore a smarter, more streamlined solution: Keap integrated with your WordPress website.
Keap (formerly Infusionsoft) is a powerful CRM and marketing automation platform that can take your association’s membership management to the next level. Here’s why it’s a fantastic option for associations using WordPress:
- Seamless Integration with Your Existing Website:
Let’s face it: nobody wants to rebuild their website. The beauty of using Keap with WordPress is that you don’t have to. Using plugins like Keap’s own WordPress integration (or third-party connectors like PlusThis or Memberium), you can seamlessly connect your Keap account to your existing WordPress site. This allows you to:
- Automate Member Onboarding: New members can sign up directly on your WordPress site, and their information is instantly captured in Keap. You can then trigger automated welcome emails, grant access to member-only content, and add them to relevant communication lists – all without lifting a finger.
- Personalized Member Experiences: Use Keap’s tagging and segmentation capabilities to understand your members’ interests and needs. Then, deliver tailored content, offers, and event invitations directly through your website and email.
- Streamline Membership Renewals: Automate renewal reminders, process payments securely, and update member status automatically when a payment is received. No more chasing down late payments manually.
- Say Goodbye to Manual Tasks (and Hello to Time Savings)
One of the biggest advantages of Keap is its ability to automate repetitive tasks. Think about all the time you spend on:
- Sending welcome emails
- Updating member databases
- Creating invoices
- Reminding members to renew
- Segmenting your audience
Keap automates all of this, freeing up your time to focus on strategic initiatives, member engagement, and growing your association.
- Enhanced Member Communication & Engagement:
Communication is key to a thriving association. Keap makes it easy to stay connected with your members through:
- Targeted Email Marketing: Send personalized newsletters, event announcements, and important updates to specific segments of your membership.
- Automated Follow-up Sequences: Nurture leads, engage new members, and re-engage inactive members with automated email sequences.
- SMS Messaging: Send important reminders and updates via text message for instant communication.
- Centralized Communication History: Keep track of all interactions with each member in one place, so you always have a complete picture of their relationship with your association.
- Deeper Insights into Your Membership:
Keap provides valuable data and analytics that can help you understand your membership better. Track key metrics like:
- Membership Growth: Monitor new member acquisition and retention rates.
- Engagement Levels: See which content and events are most popular with your members.
- Email Performance: Track open rates, click-through rates, and conversions to optimize your email marketing campaigns.
This data helps you make informed decisions about your association’s strategy and improve your membership experience.
- Scalability for Growth:
As your association grows, your membership management system needs to be able to scale with you. Keap is designed to handle large memberships and complex processes, so you can be confident that it will continue to meet your needs as you grow.
Getting Started with Keap and WordPress:
Ready to take your association’s membership management to the next level? Here are a few tips to get started:
- Explore Keap’s Features: Take advantage of Keap’s free trial or demo to see how it can benefit your association.
- Choose the Right Integration: Research different WordPress plugins that connect Keap to your website and choose the one that best fits your needs.
- Plan Your Automation: Map out your key membership processes and identify opportunities for automation.
- Seek Expert Help: Let Sociation handle the heavy lifting to set up and optimize your system for you.
Integrating Keap with your WordPress website is a smart investment for any association looking to streamline membership management, enhance member engagement, and grow their organization. By automating tasks, personalizing communication, and gaining deeper insights into your membership, you can free up time and resources to focus on what matters most: serving your members and achieving your association’s mission.
